Amazon Just Killed the ASIN Merge Review Hack — What You Need to Know
Amazon sellers, beware — the once-popular trick of merging ASINs to artificially inflate your VINE review count is officially over. At Euphoric Ads, we’ve already seen multiple sellers suffer suppressed listings due to outdated tactics that no longer fly under Amazon’s radar.
In this post, we explain exactly what changed, what practices now put your listings at risk, and how to shift your strategy to stay compliant while continuing to grow your private label brand.
🚨 What’s Changed?
- Amazon no longer allows VINE reviews to carry over when child ASINs are merged.
- Listings showing sudden review spikes or unnatural stacking behavior are getting flagged or suppressed.
- This isn’t just a policy update — it’s actively being enforced.
✅ What You Should Do Now
- Only enroll one variation per product in VINE.
- Never merge ASINs while a VINE campaign is active.
- Focus on authentic review generation using quality products and post-purchase flows.
- Monitor review velocity and stay clear of anything that appears unnatural.
The bottom line? Amazon is rewarding long-term brand builders — not shortcut seekers. This is the time to build systems that scale with integrity and protect your brand reputation.
Schedule a Free Amazon Strategy Call Today
Need help realigning your Amazon strategy to stay ahead of these policy shifts? Euphoric Ads is here to guide you with real-time, data-backed insights that grow your business — the compliant way.
